Hi there! I’m Esther, and I help maverick spirits improve their visuals so they can feel proud to share their message online.

How I work

I consider what I do more of a ‘Silver Service’ (that’s British for a really fancy meal out) than an ‘All-You–Can–Eat Buffet’. I choose quality over quantity, every time. I’m a natural improver; my gift is seeing how to make things look better, work more efficiently, or be more clear. Getting into the details is my thing, baby! 🙂

Could your brand benefit from a touch of Zesty? 😉

Zesty Brand Refresh

From £795

Your business is starting to take off, but you’re finding you’ve outgrown your logo… and it’s stopping you from really showing up online. The good news? You don’t have to start from scratch! With my Zesty Brand Refresh, we go beyond the basics to set you up for success.

🍋 Logo development (including files for online and offline use)
🍋 Colour palette
🍋 Fonts
🍋 1-page Brand Style Guide
🍋 Business card design (including print files set up for your choice of printer – for example, [affiliate link])
🍋 3 x Social Media graphics
🍋 1 x Social Media Canva template
A custom price can be provided for additional Social Media graphics, Canva templates and/or printed items (leaflets, adverts, brochures)

Want to find out more? Book in a no-obligation chat to see if this is right for you.

Jacquelyn Atkins
Jacquelyn Atkins
Life Alchemist at

“Esther has created a wonderful make-over of my brand, bringing it more into alignment with me and the energy of my business.

I love working with her – as well as incredibly creative, she is efficient and a great communicator. She listened closely to my needs and kept tweaking until she had everything exactly how I wanted it.

I look forward to continue working with you Esther as my business expands. Thank you!”


Read more testimonials

‘Designer On Demand’
VIP Package


Are you starting to realise that those DIY graphics are not looking professional enough any more?

You love your logo and colours, but you know you could do better things with your time than spend hours bumbling around in Canva (even if it is kinda fun).

Your accountant looks after your finances; your VA looks after your admin – so why not have an experienced designer look after all things visual?

Imagine if you had a dedicated team member who would take care of this for you… Someone who really gets to know you and your business. Someone you can trust to get on with this in the background. Someone to create ready-to-use graphics, or a template if you’re still fine-tuning things. It’s easy. It’s efficient. It’s bespoke, custom made – for YOU. And it frees up your precious time, to do what you do best!

If you’re ready to take your business to the next level by doing more of the stuff you were born to do, let’s talk!

Anything you need for YOUR biz! Here’s a handy list:
🍋 Social Media designs:
  • Graphics for Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.
  • Themed sets of promotional graphics for ads, events, webinars or challenges
  • Branded templates for memes or quotes
🍋 Digital graphics:
  • Lead magnets and opt-ins
  • Slide decks and presentation templates
  • Interactive worksheets, planners, checklists, resource guides, course material, etc.
🍋 Printed material:
  • Business cards, leaflets, flyers, adverts, posters… basically anything that can go through a press!
  • Large format print material for shows and exhibitions, such as pull up banner stands, signs, etc.
🍋 Training:
  • I also offer design guidance and mentoring for VAs, so that they can create consistent, professional graphics for you.

Just so you know: I’m in it for the long haul, baby! 😉

Getting to know a business (and a brand) takes time. It’s building a relationship. So I work with folks for at least 3 months – ideally longer. If you think we’ll be a good fit, let’s talk and get to know each other better.

Fiona Moore
Fiona Moore
Health and Wellbeing Consultant, Mentor, Coach at

“For the longest time I didn’t ‘get’ what branding was all about and lived under the impression I didn’t have a ‘brand’.

Esther broke down the whole mystery of a ‘brand’ with such clarity and simplicity that I had a big ‘aha’.

She helped me understand, and for the first time appreciate, the branding elements of my website. Which means I have this understanding to consiously tweak my site and keep my branding intact.

Loved our conversation!”


Read more testimonials

Zesty Bespoke Books

Covers from £220
Cover + interior design from £595

Have you finally written that book you’ve been meaning to write? How exciting!! 😀 Let’s talk about a custom design to make it uniquely yours.

🍋 Book cover design
🍋 Print book design and typesetting
🍋 Ebook formatting
🍋 Cover, print book and ebook bundles

Curious to find out more? Book in a no-obligation chat to see if this is right for you.


What clients do you work with?

I work with unconventional, slightly rebellious people; mostly heart-centred female solopreneurs who want to grow their authentic business with a strong and cohesive brand presence behind them.

What if I just want a logo?

If it’s a quick and easy logo you’re after, I may not be the right person for you. There are plenty of budget options available online, like Fiverr or Upwork. I suggest getting a recommendation from someone who has experience with these platforms, and finding out the pros and cons before investing your time (rather than your money).

Do you have examples of the type of work you do best?

Absolutely! You can have a look at my client case studies or read my about page to get a better idea of what I do and how I work. I also have an online portfolio with a gallery of work in separate categories.