Hi there! I’m Esther, and I love helping ethical businesses make their branding memorable and recognisable so they attract more of their ideal clients.

Are you consistently attracting clients that are aligned with your business? Or are you stuck and not sure what else to try, or just fed up with doing it all yourself? If so, perhaps I can help you get more out of your brand.

How I work

I consider what I do more of a ‘Silver Service’ (that’s British for a really fancy meal out) than an ‘All-You–Can–Eat Buffet’. I choose quality over quantity, every time. I’m a natural improver; my gift is seeing how to make things look better, work more efficiently, or be more clear. Getting into the details is my thing, baby! 🙂

Could your brand benefit from a little (or a lot of) TLC? If so, here’s what’s on the menu:

Zesty Brand Review


Your business is thriving but something is missing in your visuals… but you’re not sure what to do about it. Book in an in-depth Zesty Brand Review to get clarity on what’s not working, why, and how to fix it!

🍋 Brand Check List: we work our way through this in-depth checklist in a 30 minute call – you’ll be amazed by the amount of things you didn’t even know you could (and should) brand!
🍋 Brand Colour & Font Review: we consider if your brand colours and fonts are working or if they need to be adjusted to be more aligned with your brand.
🍋 Cross-Platform Review: an in-depth look at how your brand is used on your website, social media channels and documents and assess what needs attention.
🍋 Brand Report: an in-depth review of all the findings for your reference.
🍋 Brand Action Plan: a straight-forward action plan to take out the overwhelm and help you get started quickly and easily.
🍋 If you decide to work with me to uplevel your brand, you get 2 hours of work for free.

Want to find out more? Book in a no-obligation chat to see if this is right for you.

Fiona Moore
Fiona Moore
Health and Wellbeing Consultant, Mentor, Coach at

“For the longest time I didn’t ‘get’ what branding was all about and lived under the impression I didn’t have a ‘brand’.

Esther broke down the whole mystery of a ‘brand’ with such clarity and simplicity that I had a big ‘aha’.

She helped me understand, and for the first time appreciate, the branding elements of my website. Which means I have this understanding to consiously tweak my site and keep my branding intact.

Loved our conversation!”

The Full Zesty

Bespoke packages available
(3, 6 or 12 months)

Are you starting to realise that those DIY graphics are not looking professional enough any more?

You love your logo and colours, but you know you could do better things with your time than spend hours bumbling around in Canva (even if it is kinda fun).

Your accountant looks after your finances; your VA looks after your admin – so why not have an experienced designer look after all things visual?

Imagine if you had a dedicated team member who would take care of this for you… Someone who really gets to know you and your business. Someone you can trust to get on with this in the background. Someone to create ready-to-use graphics, or a template if you’re still fine-tuning things. It’s easy. It’s efficient. It’s bespoke, custom made – for YOU. And it frees up your precious time, to do what you do best!

If you’re ready to take your business to the next level by doing more of the stuff you were born to do, let’s talk!

Basically, anything you need for YOUR biz. But here’s a handy list:
🍋 Social Media designs:
  • Facebook header image and service thumbnails
  • Themed sets of promotional graphics for ads, events, webinars, challenges, etc.
  • Instagram templates for memes or quotes
🍋 Digital graphics:
  • Lead magnets and opt-ins
  • Slide decks and presentation templates
  • Interactive worksheets, planners, checklists, resource guides, course material, etc.
🍋 Printed material:
  • Business cards, leaflets, flyers, adverts, posters
  • Exhibition material, like pull up banner stands
🍋 Training:
  • I also offer design guidance for your VA, so that they can create consistent, professional graphics for you.

Just so you know: I’m in it for the long haul, baby! 😉

Getting to know a business (and a brand) takes time. It’s building a relationship. So I work with folks for 3 months, at least – ideally longer. If you think we’ll be a good fit, and you’re willing to commit, you’ll get a mighty good deal.

Jacquelyn Atkins
Jacquelyn Atkins
Life Alchemist at

“Esther has created a wonderful make-over of my brand, bringing it more into alignment with me and the energy of my business.

I love working with her – as well as incredibly creative, she is efficient and a great communicator. She listened closely to my needs and kept tweaking until she had everything exactly how I wanted it.

I look forward to continue working with you Esther as my business expands. Thank you!”


What clients do you work with?

I work with unconventional, slightly rebellious people; mostly heart-centred female solopreneurs who want to grow their authentic business with a strong and cohesive brand presence behind them.

What if I just want a logo?

If it’s a quick and easy logo you’re after, I may not be the right person for you. There are plenty of budget options available online, like Fiverr or Upwork. I suggest getting a recommendation from someone who has experience with these platforms, and finding out the pros and cons before investing your time (rather than your money).

Do you have examples of the type of work you do best?

Absolutely! You can have a look at my client case studies or read my about page to get a better idea of what I do and how I work. I also have an online portfolio with a gallery of work in separate categories.