Hi there! I’m Esther, and I love helping ethical businesses make their branding memorable and recognisable so they attract more of their ideal clients.
Are you consistently attracting clients that are aligned with your business? Or are you stuck and not sure what else to try, or just fed up with doing it all yourself? If so, perhaps I can help you get more out of your brand.
How I work
I consider what I do more of a ‘Silver Service’ (that’s British for a really fancy meal out) than an ‘All-You–Can–Eat Buffet’. I choose quality over quantity, every time. I’m a natural improver; my gift is seeing how to make things look better, work more efficiently, or be more clear. Getting into the details is my thing, baby! 🙂
Could your brand benefit from a little (or a lot of) TLC? If so, here’s what’s on the menu:
Zesty Brand Review
From £395 (approx. US$516/AU$712)
Your business is thriving but you’re not satisfied with your visuals… something’s missing, and you’re not sure what to do about it. Book in a Zesty Brand Review to get clarity on what’s not working, why, and how to fix it!
Brand Check List: we work our way through this in-depth checklist – you’ll be amazed by the amount of things you didn’t even know you could (and should) brand!
Brand Colour & Font Review: we consider if your brand colours and fonts are working or if they need to be adjusted to be more aligned with your brand.
Cross-Platform Review: an in-depth look at how your brand is used on your website, social media channels and documents and assess what needs attention.
30-minute Live Brand Consultation: we talk through the checklist and how to take simple steps to get your brand to work for you rather than against you.
Brand Review Report: an in-depth review of all the findings for your reference.
Brand Action Plan: a straight-forward action plan to take out the overwhelm and help you get started quickly and easily.
Want to find out more? Book in a no-obligation chat to see if this is right for you.
“For the longest time I didn’t ‘get’ what branding was all about and lived under the impression I didn’t have a ‘brand’.
Esther broke down the whole mystery of a ‘brand’ with such clarity and simplicity that I had a big ‘aha’.
She helped me understand, and for the first time appreciate, the branding elements of my website. Which means I have this understanding to consiously tweak my site and keep my branding intact.
Loved our conversation!”
The Zesty Rebrand
from £695 (approx. US$885/AU$1255)
This is not just any rebrand. It’s a Zesty rebrand. 😉
Let me tell you what I mean. As you can see below, there’s a lot included in this package – not just your basic logo, fonts and colours.
Because I’ve found that having these in place is just the start. I see lots of my client struggle what to actually do with their logo. Where to put it. How to use it.
Same with their brand colours.
The key to building a strong brand is consistency. Consistency in how you show up. Consistency in how often you engage with your people. And consistency with your visual brand.
You may be wondering, how important are brand colours and fonts, really? In the greater scheme of things, yes, there are things that are more important than colours and fonts (like getting paying clients and making money, of course!). But once you’ve got a steady stream of clients and money flowing in, how you present yourself online can make the difference between being remembered or being forgotten. Being recognised or being ignored. It matters.
See, I don’t want you to end up with just a pretty logo and a colour palette – what I want for you is a cohesive brand. I want you to be confident you have a solid visual foundation for growing your business, so you’ll be memorable and recognisable to your ideal clients.
Are you ready?
Logo development including files for online and offline use
1-page Brand Style Guide
Business card design including print files set up for your choice of printer (for example, moo.com)
3 x Social Media graphics
1 x Social Media template in Canva
If you’re interested, book in a chat with me to see if this is right for your business.
“Esther has created a wonderful make-over of my brand, bringing it more into alignment with me and the energy of my business.
I love working with her – as well as incredibly creative, she is efficient and a great communicator. She listened closely to my needs and kept tweaking until she had everything exactly how I wanted it.
I look forward to continue working with you Esther as my business expands. Thank you!”
The Full Zesty
Custom service, custom price
Are you launching a membership, course or programme? How exciting! 😄
That said, there’s a lot of work to do, a lot of things (and people) to organise… And bumbling around in Canva for hours on end with results that are not quite as professional as you’d like them to be? That’s ancient history. Your time is more precious than that.
You may also find that the wonderful people you’ve hired to help you in your business day-to-day don’t quite understand how important it is to you to get those details right.
I get it.
I love details, and I know that getting the time for your webinar right in that email to your list is just as important as the webinar itself! I get that your brand is ALL of that. Everyone makes mistakes, but ideally, we wouldn’t have to send out those ‘sorry, we got that wrong – here’s the right link/time/etc’ emails at all, right?
So, if you want to work with someone who is committed to the success of your launch – a temporary team member, if you will – you’ve come to the right place.
I’ll be your dedicated brand champion, passionate about consistency, quality control and enhancing your customer experience. I’ll work with you, your Virtual Assistant(s) and/or Business Manager (if you have them) to ensure that launch goes as smoothly as possible.
Live calls: as many as you need, to get all the branding and design bits and pieces in place for your Launch Plan.
Custom website and Social Media graphics: all the visuals you need for your launch – landing page, Facebook page/events/ads, etc.
Digital downloads: interactive worksheets, planners, checklists, resource guides, course material, slide decks, presentations, etc – whatever you need, I’ll create them and brand them for you.
Templates for any of the above, so you can spread the work out amongst your team if need be.
Quality Control: I’ll check and double-check those details before they go out, so you can rest assured.
Printed material: if you’d like any printed items for your project, I can create anything from an advert to a pop-up exhibition stand.
Training: I also offer design guidance for your VA, so that they can create consistent, professional graphics for you.
FREQUENTLY ASKED QUESTIONS
What clients do you work with?
I work with unconventional, slightly rebellious people; mostly heart-centred female solopreneurs who want to grow their authentic business with a strong and cohesive brand presence behind them.
What if I just want a logo?
If it’s a quick and easy logo you’re after, I may not be the right person for you. There are plenty of budget options available online, like Fiverr or Upwork. I suggest getting a recommendation from someone who has experience with these platforms, and finding out the pros and cons before investing your time (rather than your money).