Esther is a Visual Brand Consultant and Graphic Designer based in Norwich, UK. She is very particular about details, consistency and quality, and passionate about helping ethical entrepreneurs and small business owners create a more memorable brand presence.

Purpose in Design

Purpose in Design The Creative Process ‘Graphic Design’. ‘Graphic Designers’. ‘Let’s get a designer’. What’s the first thing on people’s minds when they consider this? ‘Creative’? Likely. ‘Expensive’? Maybe. ‘Don’t they make easy money?’ Possibly. But do people really understand what is involved in the creative process? Does anyone ever understand what is involved in…